AW–18

AW–18

AW–18

A tribute to the bold, free, and creative, the Autumn / Winter 2018 Avatar Campaign is a hip hop inspired alternate reality navigated by US based rapper/producer Rich the Kid and techno DJ and Instagram star Sita Abellan.

Shot in Berlin by German photographer Thomas Lohr and styled by 032C’s Marc Goehring, the campaign is a celebration of next generation creativity.


Leopard Print

Leopard Print

Leopard Print

With branded silhouettes that include soft haricalf, crystals, and metallics, MCM Leopard celebrates individuality and confidence.



Cassette

Cassette

Cassette

In celebration of MCM’s legendary relationship with Music, the Cassette series features iconic images of cassettes, vinyl records and old school mixing boards.



DAS IST MCM

DAS IST MCM

DAS IST MCM

Using classic Bauhaus typography with vibrant colours, DAS IST MCM (THIS IS MCM) is a proud statement of MCM’s German heritage and a tribute to our design ethos of form and function. This is the New Bauhaus.

Credits:

Talent: Rich the Kid & Sita Abellan

Creative Direction: Joerg & Maria Koch

Photographer: Thomas Lohr

Stylist: Marc Goehring

Hair: Ramona Eschbach

Make Up: Patrick Glatthaar

Set Design: Torsten Münch

More Autumn / Winter 18 products for you

Stark Side Studs Backpack in Visetos 32 cm / 12.5 in - £575.00
Stark Side Studs Backpack in Visetos
Stark Side Studs Backpack in Visetos 40 cm / 16 in - £650.00
Stark Side Studs Backpack in Visetos
Stark Side Studs Backpack in Visetos 32 cm / 12.5 in - £675.00
Stark Side Studs Backpack in Visetos
Stark Side Studs Backpack in Visetos 27 cm / 10.5 in - £625.00
Stark Side Studs Backpack in Visetos
Stark Bebe Boo Backpack in Visetos 20 cm / 8 in - £625.00
Stark Bebe Boo Backpack in Visetos
Stark Side Studs Backpack in Visetos 37 cm / 14.5 in - £625.00
Stark Side Studs Backpack in Visetos
Patricia Satchel in Visetos Small - £625.00
Patricia Satchel in Visetos
Patricia Satchel in Visetos Small - £625.00
Patricia Satchel in Visetos
Patricia Satchel in Visetos Medium - £795.00
Patricia Satchel in Visetos
Patricia Satchel in Visetos Medium - £795.00
Patricia Satchel in Visetos
Zip Pouch in Visetos Original Small - £250.00
Zip Pouch in Visetos Original
Zip Pouch in Visetos Original Medium - £295.00
Zip Pouch in Visetos Original
Two Fold Wallet in Visetos Leather Block Large - £225.00
Two Fold Wallet in Visetos Leather Block
Millie Flap Crossbody in Visetos Leather Block Small - £450.00
Millie Flap Crossbody in Visetos Leather Block
Millie Flap Crossbody in Visetos Leather Block Medium - £495.00
Millie Flap Crossbody in Visetos Leather Block
Patricia Card Holder in Visetos Mini - £225.00
Patricia Card Holder in Visetos
Two Fold Flat Wallet in Visetos Original Mini - £150.00
Two Fold Flat Wallet in Visetos Original
Zip Around Wallet in Visetos Original Mini - £175.00
Zip Around Wallet in Visetos Original
MCM Zoo Pig Charm in Visetos One Size - £195.00
MCM Zoo Pig Charm in Visetos
MCM Zoo Dog Charm in Visetos One Size - £195.00
MCM Zoo Dog Charm in Visetos
MCM Zoo Elephant Charm in Visetos One Size - £225.00
MCM Zoo Elephant Charm in Visetos
Patricia Satchel in Grained Leather Small - £750.00
Patricia Satchel in Grained Leather
Reversible Liz Shopper in Visetos Medium - £550.00
Reversible Liz Shopper in Visetos
Zip Pouch in Visetos Original Small - £250.00
Zip Pouch in Visetos Original
Wristlet Zip Pouch in Visetos Original Large - £350.00
Wristlet Zip Pouch in Visetos Original
Berlin Tambourine Crossbody in Odeon Small - £895.00
Berlin Tambourine Crossbody in Odeon
Zip Pouch in Visetos Original Small - £250.00
Zip Pouch in Visetos Original
Zip Pouch in Visetos Original Small - £250.00
Zip Pouch in Visetos Original
Soft Berlin Belt Bag in Visetos Small - £625.00
Soft Berlin Belt Bag in Visetos
Stark Backpack in Studded Outline Visetos 32 cm / 12.5 in - £895.00
Stark Backpack in Studded Outline Visetos
Money Clip Card Case in Visetos Original Mini - £125.00
Money Clip Card Case in Visetos Original
Stark Backpack in Studded Outline Visetos 32 cm / 12.5 in - £795.00
Stark Backpack in Studded Outline Visetos
Patricia Belt Bag in Quilted Leather Small - £795.00
Patricia Belt Bag in Quilted Leather
Money Clip Card Case in Visetos Original Mini - £125.00
Money Clip Card Case in Visetos Original
Stark Backpack in Studded Outline Visetos 32 cm / 12.5 in - £795.00
Stark Backpack in Studded Outline Visetos