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Introducing MCM’s Spring / Summer 2018 campaign - a vibrant celebration of life championing youth, energy, movement and boundless creativity. The campaign features the next generation of creative vanguards including German-born model Jasmine Sanders, American model and musician Charlotte Free, American sportsman and fashion creative Cordell Broadus, and German actor and skater Kai Hillebrand.

MCM continues to support the next wave of global talent on both sides of the lens, teaming with 26-year old rising star Tom Johnson, and prominent stylist Jay Massacret.

Photographer: Tom Johnson
Stylist: Jay Massacret
Set Design: Julia Wagner
Models: Charlotte Free, Cordell Broadus,
Jasmine Sanders, Kai Hillebrand
DP: Julian Kapadia & John Schmidt